Source Facts
In a recent lecture in the Virgin Islands, best-selling author of "Black Hawk Down," Mark Bowden, was clear:
"the Internet is the best, and in some ways only, place to put your advertising dollars."
At the Source we couldn't agree more — the internet is a wonderful place to be, and we've been the leading source of news and information in the Virgin Islands for ten years and counting.
The Source: Millions of Reasons to Advertise
2009 Statistics show our on-line newspapers now receive an average of 3.7 million page requests per month from more than 300,000 unique visitors in the territory and abroad.
The Source: Reaching the Virgin Islands
About 35% of our readers identify themselves as being full or part-time residents of or as regularly conducting business in the Virgin Islands.
105,000 people who live, work, conduct business and play in the Virgin Islands are regulars to the Source.
The Source: Reaching the World
47% of Source users say they are regular visitors or are planning a visit to the Virgin Islands. That means more than 141,000 tourists, visitors and regulars use our sites every month to keep up on their favorite vacation spot or to plan the trip of a lifetime!
7%, or 21,000 monthly readers say they either have business interests in the territory or are considering a move to the islands and look to the Source publications for information pertinent to life and business here.
The FACTS: a New Way of Doing Business
Projections based on data collected from 200 respondents at a Source marketing event indicated:
- 98% of Source readers use the Internet for at least an hour or more virtually every day of the week.
- 86% of Source readers make regular purchases on-line, and
- 46% of those Source readers say they've bought something on-line more than three times in the month before the survey was conducted.
- 47% of our readers use the Source specifically to obtain information about leisure and entertainment related services and activities.
- 75% of respondents say they "click-through" our advertisements on a regular basis.
