Source Facts

In a lecture in the Virgin Islands, Philadelphia Inquirer reporter and best-selling author of “Black Hawk Down,” Mark Bowden, was clear:

“the Internet is the best, and in some ways only, place to put your advertising dollars.”

At the Source we couldn’t agree more — the internet is a wonderful place to be, and we’ve been the leading source of news and information in the Virgin Islands for fourteen years and counting.

Don’t believe us — believe the numbers from Google Analytics — the most trusted source for statistics about site traffic.

The Source: Over 7 Million Reasons to Advertise

In 2012, The Source recorded 7,673,852 page views. That’s over 7 million requests to view The Source and read its content — and 7 million times our advertisers delivered their message to those who trust The Source for accurate news and information about the USVI.

There’s no better vehicle in the Islands for putting yourself in front of your customers and prospects.

The Source: We repeat: Repetition is the Key to Advertising Success

The Source recorded 2.687,409 visits in 2012. With that volume your message is achieving significant penetration among those who live, or want to live, work, conduct business and play in the Virgin Islands.

In addition, in 2012 The Source recorded 753,468 unique visitors — evidence of the reach and the loyalty of The Sources’ readers.

Approximately two-thirds — 65% — return to The Source one or more times per day, and 77% return the same or next day.

For your message, those are “can’t miss” numbers.

The Source: Moving in a Mobile World

The Sources is rapidly becoming the choice for users of mobile devices, with over 25% of visits coming from mobile — and growing!

If you want to reach that increasingly large percentage of people who rely on mobile devices, The Source is your best option.

The Source: Targeted

The Source precisely targets and pulls dramatic numbers from its home base. While The New York Times online draws 35 million visitors from a metro base of 14 million people for a ratio of 2.5 to 1, The Source draws over 750,000 unique visitors from the USVI population base of 105,000 for an exceptional ratio of 7.1 to 1 — almost 3 times the rate of penetration of The New York Times in its home market. 

Best Media Value

Here is why the VI Source is the best media value in the Virgin Islands.

  • The VI Source has been a newspaper of general circulation since 1999.
  • 63,0389 unique visitors per month in 2012, with 223,951 total visits per month on average.
  • 34% of visitors spend 5 minutes or more on The Source when they visit.
  • 65% of Source readers return one or more times per day, and a total of 77% return same day or next day.
  • 40% of visitors return to The Source 26 or more times per month.
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